We work with dynamic and well-managed brands in order to be able to reach various segments and channels in our markets. Our strong and well-managed brand portfolio consists of both leading brands of their categories and our own brands which we strategically position to serve the segments and channels that are not fulfilled by our partner brands. All brands, partner or owned, are meticulously marketed by us in our countries of delivery.
We represent and manage a wide portfolio of strong and established brands which possess big customer bases, manufacturing and innovation capabilities in their own countries of origin. Our managed brands are comprised of a wide range of categories, customer and price segments with a deep variety.
We develop agile brands exclusively for channels or customers segments and manage them with maximum professionalism.
With many years and markets of expertise of our team and the strength of our manufacturing and intellectual partners, we develop our own brands which we strategically position to serve the markets, segments and channels that are not fulfilled by our partner brands. Our brands are professionally designed, positioned and managed to achieve strong and sustainable results in their markets.